For the first time in the U.K., the real reason for the Easter season will be unveiled in local supermarkets across the country this year – faithfully packaged.
Launched by the Church of England, The Real Easter Egg, “a milk chocolate egg to celebrate the real meaning of Easter,” is said to be the first and only Fairtrade egg to mention Jesus on the box.
Telling consumers that Easter is not “all about cute bunnies, fluffy chicks, and eating too much chocolate,” the packaging reveals the true message that “Jesus died on the cross on Good Friday, then rose again three days later … on Easter Sunday.”
